Category Archives: Blog

Amidst the digital marketing age, regardless of size, all companies can grow an online presence – even the small but mighty ones. Through implementing effective search engine optimization (SEO) tactics, companies can improve their online rankings and increase conversion rates and traction to their website.

Did you know that 80 percent of people research a company online before dealing with a small business? The Daily Infographic recently released their Small-Business Website SEO infographic, which offers insightful stats like this that every small business owner should know. Here are some of our favorite takeaways:

There is no shortage of content found on the Internet. Nowadays, instead of turning to encyclopedias with questions, people just “Google it.” The Internet takes those questions and, seemingly pulling from thin air, generates relevant content – often found in the form of blogs – to answer those questions.

People love reading blogs to answer their questions. Accordingly, the Internet is inundated with them. However, ironically, 55 percent of readers only read blog posts for a grand total of 15 seconds or less. So, why take the time to thoroughly and consistently string together hundreds of words into a blog post, when it is likely destined to merely be skimmed?

It’s simple. Everybody loves a good sale. The combination of acquiring a desired product plus saving money simply makes consumers feel good.

What’s a more complex sell? Getting a consumer to feel good about opening their pockets to support a cause rather than receive a discounted material good. This is the challenge that nonprofits face every day.

Copywriting: You either love it or hate it, and let’s be honest, most people are not huge fans of this particular aspect of marketing. But regardless of how many brain freezes you have when trying to craft that perfect copy, the fact remains that professional copywriting is one of the most essential parts of any marketing initiative.

If businesses want to survive and thrive on Google, it is important to understand what drives Google and the direction Google is headed. While Google has always strived to be the best search engine on the planet, this quickly escalated in 2011 when new competition entered the search engine market. Living with Google today doesn’t seem much different than in 2011, but for business owners, the devil is in the details.