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October has arrived! Get in the pumpkin-picking spirit with our free October wallpaper download for your screen.
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Including an active blog on your business’s website is valuable beyond belief. Posting new content to your website improves your Google search ranking, it gives you extra opportunities to use industry keywords on your website, it positions you as an expert in your field – the list goes on.
Here are a few tips to keep in mind when crafting each blog post so you can make the most of this powerful marketing tool:
As with most blog posts, it is imperative to know where you are going and have a clear point. Readers will be engaged from start to finish if the blog has quality, relevant information. Plus, this is a great outlet for your business to show off its smarts. Focus on specific topics within your industry and let everyone know that your business is the go-to spot for important information.
Channel the Appropriate Tone:
It is important to understand the tone of your business. If you are a more casual, easy-going company, show it! Use language that conveys a more conversational feel, while still maintaining professionalism. On the flip side, maybe your business’s credibility depends on your ability to take things seriously, so a formal tone would be more appropriate. Determine this important aspect of your company’s branding right from the beginning, and stick with it throughout each blog post. Establishing tone will allow readers to feel connected and relate to your business.
There are numerous types of blog formats to choose from. Once you have your idea, your next step is figuring out the best way to communicate it. Maybe a list will help you lay out your thoughts clearly, a how-to will foster client trust, or a controversial opinion piece will provide an edge to your company blog. Your format is a crucial step in how you want to relay your information.
Not only do you need to decide on the format of each specific blog post, but determining the format of the overall blog is another important step. How often do you want to post – once a week, once a month, twice a month? What images should you use to grab readers’ attention?
Company blogs are a great way to demonstrate competency in a specific field. They also allow readers a sneak peak into the operations of your business. When coming up with ideas for your next blog, collaborate with your coworkers. This will allow for some coworker bonding time as you bounce ideas off each other. Compile a list of around 15 blog topics to choose from.
All aboard the Collaboration Station!
When deciding on your next blog topic, make sure it is trending. People don’t want to read a business blog post about something that went on in Jurassic Era. Your topic should give your business an edge and show consumers that you have a clear understand of modern day operations.
Not sure what’s in and what’s out? Start following leading blogs in your industry to see what they find relevant.
Your? You’re? To? Too?
Okay guys, this may seem silly, but we think it’s worth addressing. Your blog should advertise your intelligence. Check for grammar and spelling a million times if you must. We all know grammar slipups drive us all a bit crazy, so please proofread you’re blog.
(Did you catch that? Good, you’re on the right track).
We hope this gives you a decent starting point for crafting the killer company blog of your dreams. But hey, if blogging just isn’t in your wheelhouse, no sweat. Reach out to your pals at Mantooth and we’ll make all your blog dreams come true.
Alright folks, let’s talk about your business’s social media presence!
As we all know, social media platforms have rapidly evolved and are for more than just personal use. While there is still an influx of selfies, “LOL’s” and “I can’t evens,” social media has moved far beyond that. It may be safe to say that businesses could not survive without social media, as it has become a primary way of interacting with consumers.
In this post, we are going to detail social media phrases that are tired – phrases that no one wants to see anymore. The words you put out into the ether should help you foster engagement with your target audience, not repel your customers. Here are our picks for overused phrases on social media, as well as our suggestions on how to be more creative in your social media copywriting.
“Check It Out:”
You aren’t a grocery store clerk. Sorry…
While this statement is a simple way to get users to follow a link or watch a video, it is number one on our overused phrases list. Try using more original copy to get viewers to engage with your page.
Instead of “check it out”:
“Have you heard about ____?”
Most likely we haven’t. That’s why you are telling us.
Instead of adding unnecessary words like “have you heard about”, declutter your post and get straight to the point. Don’t waste valuable word space on these four words. Studies have shown that the highest user engagement comes from posts with the shortest captions. Remember that the next time you want to bust out a novel.
“Join us at_____”
This statement is not bad by any means. It is just overused. While using “join us at” is a default statement, there are other phrases to say that won’t make you sound so repetitive.
Instead of “Join us at…” you could say:
We know you are excited, but try to limit your excitement to maybe one or two exclamation points, please, for all our sakes. Anything over that will just make the user feel like they are at a virtual used car dealership or that they are just being yelled at. Be sure to use your exclamation points at the best possible place to maximize the effectiveness of your post.
Like and Share
Consumer screens are littered with people telling them to “like this” post or “share” this one. Why should they? Because you asked nicely? No.
Instead of repeatedly telling your followers to “like and share” your posts, make your post worthy of the attention. If your social media presence is inspiring or informative, people will like or share on their own accord. Save your breath on these phrases and put your effort toward stand-out content.
While there’s nothing wrong with using these phrases in (extreme) moderation, we all know you can think outside the box. Social media is important to your brand, so give your posts a lot of thought and choose your words carefully. Your brand and consumers will appreciate it.
Nowadays, you don’t have to be a movie star or talk show host to thrive behind a live video feed. It is anyone’s world to showcase moments of their lives on real time. Enter to the scene, Facebook Live, a new tool that allows users of all shapes and sizes to start a video stream, whether they are doing memorable activities… or not. This is a tool for your average Joe, but it can also be a tool for your business.
Now, we are not suggesting using this tool every day. No one wants to watch constant live feeds of you munching a snack behind your desk (and if they do, that is a different conversation), but strategically integrating Facebook Live into your social plan can be beneficial. We have compiled a list of times when you should use Facebook Live as a marketing tool.
You and your company have endlessly toiled over an event and now, using Facebook Live, it is time to show off your hard work. Use this as a tool to showcase the occasion to the viewers who may not be in attendance.
Make your content engaging by including interviews, Q&A with important guests, or by simply providing a quick glance of the venue.
See how Mantooth has used Facebook Live to promote the Lagoon Summer Concert Series!
Behind the Scenes
We may have spoken too soon about the eating chips at your desk thing… if you are creating a behind the scenes video of your office, this just may be the dry, comical genius you need.
There are multiple occasions to live feed a behind the scenes bit. Maybe you want to showcase what goes on at the office and demonstrate your company culture. Or maybe you want to debrief your followers on the behind the scenes of an event. Regardless of your reason, live behind the scenes videos demonstrate the hard work and raw moments shown by your business.
A Teaching Tool
If your business is particularly good at something, share it. You may have tips and tricks on how to master Microsoft Office, or you are a genius at the Adobe Suite. Either way, use Facebook Live as teaching tool.
Note: With this type of live feed, alert your social media followers before beginning. This way, they don’t just tune in to the tail end of you proudly grinning at your masterpiece in Photoshop.
Your business has moved offices or you are releasing an exciting new product. Share the good news! Important announcements are perfect for Facebook Live. It will allow your followers to feel invested in your company’s decisions.
If you have an important guest gracing you with their presence, live feed their speech. This type of live video is applicable to speakers at conferences as well. It is important to always ask for permission before filming.
You may still be dipping your toe in the water when it comes to Facebook Live videos. If you are gearing up for your first post, it will be helpful to have an idea of what you are going to say or film. Be confident, be engaging and get out there!
If you know anything about Mantooth, you know that clients and community are at the top of our priority list. We are thrilled to combine these two loves for a wildly adventurous event coming to Fort Collins on Aug. 19: Over the Edge, benefiting Easterseals Colorado.
First off, we want to give you a bit of background on this event and who it is supporting. It all started with the Great Western Bank building, located at 3711 John F. Kennedy Pkwy. in Fort Collins, which is celebrating its 10 year anniversary this year. Palmer Properties, owner of the building, wanted to do something special for the occasion, so they decided on sponsoring this event to benefit Easterseals Colorado and send 75+ rappelers over the edge of building.
Easterseals has been a well-known organization for nearly a century, and we are blown away by the incredible work they do in northern Colorado. The charities they support are all focused on enriching the lives of people with disabilities, which includes WINGS Loveland, Greeley Adult Day program, Northern Colorado Campers of Rocky Mountain Village camp, Fort Collins Discovery Club Children’s Program, Northern Colorado Post-Polio Support and Northern Colorado Respite Services.
Not only is Mantooth involved in the marketing efforts of this event, but we are excited to have two of our awesome team members participate as rappelers as well! Project Manager Lucy Skrobacz and intern Micah Haase are representing Mantooth’s thrill-seeking side to raise funds for this great cause.
We’re looking forward to rappelling at this event, but first we need your help. Each rappeler must raise a minimum of $1,000 to secure a spot. We would greatly appreciate any amount you can contribute to the Mantooth team. Visit Lucy’s and Micah’s profiles to donate today!
We hope you will come out to the Great Western Bank building to support Lucy and Micah on Aug. 19.
See you at the edge!
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From work to personal errands to routines you need to complete on a daily basis, it can be difficult to stay on top of life. Take a breath and relax. Technology is your best friend when it comes to checking off tasks and staying in communication. Check out these six apps to make productivity a habit.
What is IFTTT? It’s a coding task structure meaning “If This, Then That.” It’s the perfect solution to automating those repetitive tasks that drain your soul. IFTTT has pre-built “applets,” which are tasks like backing up photos on your phone to your cloud storage, turning your phone’s wifi on when you reach the office, automatically adding new contacts to a spreadsheet or having smart lights turn themselves on once you’re home from work. Can’t find the task you want? You can build your own applets from more than 360 services partners like Fitbit, Slack, Skype, appliances and more.
Favorites of ours:
Slack is an incredible tool for communication in a world constantly filled with clutter. Channels are used to organize conversations by projects, topics, teams or anything else you dream up. Direct messages are between two people or a small group for more focused conversations. You can also call your Slack team members with voice or video in any Channel of Direct Message without the use of another app.
Threads keep channels from getting messy by responding directly to a message, keeping the conversation moving without distracting others. Drop in your documents, images, PDFs, spreadsheets and cloud share links into any conversation to share with anyone. Did we mention Slack is 100 percent searchable? Forget needlessly scrolling to find that answer to a question you had last week.
Integrate tools you already use like Google Drive, Wunderlist, emails, social media and analytics. The number of tools you can add to Slack is too many to count. Expect your productivity to shoot through the ceiling.
How many lists and notes do you keep in different places to get tasks done? Wunderlist keeps every project, grocery list or plan in one place. It is constantly updated so you can use it anywhere on your phone, tablet and computer.
You can share and assign tasks with due dates to your team (or family) and keep them neatly organized in folders. Set up reminders, comment on tasks and even add files. Wunderlist has several app integrations, meaning communication will stay effective. Keep yourself on track with what needs to get done, whether it’s personal or professional.
How many times have you run into the problem of leaving an important file on your computer and needing it in the next five minutes? Cloud storage services like Google Drive, Dropbox and Box will make sure you have everything you need, anywhere. Like any other space, it’s important to stay organized and consistent so you can find what you need quickly.
These services are also excellent collaboration tools for PDFs, documents and spreadsheets. No more email threads of sending an updated file back and forth. Plus, with tools like Slack, you can direct your feedback without filling up inboxes.
Keeping track of all your social media can feel overwhelming at times. Whether it’s personal or business, Buffer is a great tool for scheduling posts from the web or your phone for Facebook, LinkedIn, Twitter, Instagram, Pinterest and Google+. On-the-go analytics are a plus for not having to download a different app for each platform you use.
Distractions kill productivity. When work needs to get done, turn to Freedom. This application blocks the internet, apps and websites for however long you want across all of your devices. You can schedule out your Freedom time in advance or on the fly, depending on what fits you best.
In the days of constant communication, it can be difficult to stay on task. Use these six apps to make productivity a habit.