Love is in the air…and on your screen. Get in the mood with our free February desktop wallpaper download.
DOWNLOAD THE FEBRUARY WALLPAPER BELOW:
Love is in the air…and on your screen. Get in the mood with our free February desktop wallpaper download.
DOWNLOAD THE FEBRUARY WALLPAPER BELOW:
Every business has a story. How you got started, what you stand for, and where you are headed are all aspects that make up your company’s unique story. At Mantooth, we love hearing our clients’ personal journeys that have made them (and continue to make them) the fabulous, community-oriented business everyone knows and loves.
However, a business’s story is only good as their public relations team. Mantooth knows that PR is much more than writing a press release and sending it out into the abyss. It’s about constantly digging into those unique angles that set businesses apart and sharing them with the right storytellers in the community. Here is a bit of insight into our process:
Timing is Everything
If you send out a press release too soon, the media will forget about it. If you send it out too late, the media won’t have any room to include it. We find that golden balance based on the type of news you have to share, as well as our personal relationship with the media gatekeeper you are trying to reach. And just as a side note – refrain from sending out press releases on Friday afternoons. Does anyone do work on Friday afternoons?
How Often is Too Often?
You know that relative who tends to get on your nerves because they call every single day to share a tidbit of meaningless drama? Don’t be that relative to your local media scene. When it comes to contacting the media with your latest business news, we believe in quality over quantity. Make sure your press outreach efforts align closely with your overall marketing and branding strategy so that you can garner purposeful media coverage. We’d recommend limiting the number of press releases to one or two per month for a typical business.
Know Who You’re Talking To
You may have heard us say it a time or two, but Mantooth is full of relationship builders. We don’t just send out a press release to a few general email addresses – our team has developed rapport with media gatekeepers across northern Colorado. Media heads recognize our names when they see an email from us, and we keep tabs on what makes it in the news so we have an idea of what constitutes a newsworthy tidbit. Because we really take the time to tell your story, Mantooth has a 98 percent pickup rate.*
Newsworthy or Not Really?
Not sure if something qualifies as newsworthy? No problem, our team can help you decide that. Although you can’t exactly write a formula for newsworthiness because each business is unique, there are certain pegs that generate more coverage than others. For example, community events, large-scale fundraisers and new business openings usually catch the eyes of local media.
Our team has been telling clients’ stories for more than 20 years because we want everyone in our community to know why they are so important. If your business has a story that needs telling, give us a shout!
*Defining a media pickup as coverage in at least one (but oftentimes many more!) valuable news source(s)
Throughout the years, one of Mantooth’s number one priorities has been connecting businesses with the community so that they can foster strong, long-lasting relationships. While there are countless ways to get involved with the community, the verdict is in: Community involvement DOES WORK! Here are just a few benefits of integrating your business into the community:
Placing ads in the newspaper is certainly great for business awareness, but what really builds a personal connection is when your target audience can see that real live human beings are behind a local business. Having a presence at community events, volunteering as a company, or hosting an event of your own are all great ways for people to relate to your business and trust your brand.
Becoming involved in the community allows for the unique opportunity to chat with potential customers one-on-one. These conversations are often the starting point of a valuable future relationship because your team has the chance to communicate their product or service in layman’s terms, answer any questions and adjust their selling strategy based on immediate feedback.
While this one may seem like a no-brainer, many business leaders forget that their company automatically becomes more appealing when they present themselves as a supporter of the community. When your logo is listed on event promotional materials or when you are thanked for your generosity on social media, people flag you as a company who cares and one they want to do business with.
So…how should you get involved?
You don’t have to look too far to find a plethora of ways to get involved in the community. For example, the Lagoon Summer Concert Series and Town of Timnath both present excellent sponsorship programs that provide ample opportunities for engaging with the public.
The Lagoon sponsorship program is unique for several reasons:
From a recent sponsor survey:
Interested in expanding your business’s community involvement strategy through Lagoon, Timnath or other means? Contact firstname.lastname@example.org so we can get you started!
Search engine optimization is the backbone of organic search rankings. The primary purpose of SEO services is to optimize the visibility of your website. This can include on-site content as well as back end planning. In order to drive substantial traffic to your website, your pages’ elements need to be optimized. Luckily, Mantooth offers a portfolio of services to help you do just that:
Keyword research is an initial step in the SEO process. It all starts with a word typed into a search engine box, and you want to be a top result for that search. But just as important as being a top result is being a result for the RIGHT keywords for your business. Mantooth will conduct extensive keyword research and compile a curated list of keywords that will best benefit your business.
Initial On-Site Content Optimization
Content is the king of SEO. On-site content optimization handles your websites pages, meta tags, content, titles and structure to make sure they are matched up directly with your primary keywords. Our team will audit your website’s current content and make changes that will benefit your page ranking.
Bad Link Cleanup
Unfortunately, not all links are created equal. Bad links can sink your website’s page ranking, undoing all the hard work that has been put into your SEO! Our team will monitor all backlinks to your site and ensure that penalties and other counterproductive consequences are avoided.
Directory submissions provide your website with high quality, spam-free backlinks. There is also the added benefit of establishing a presence in massive directory databases.
A sitemap provides information to a search engine about URLs on your website that are meant to be “crawled.” This helps the search engine understand your website and will increase your page ranking accordingly.
Adaptation to Search Engine Ranking Updates
The rules of the SEO game are constantly changing. Google and other major search engine are constantly tweaking their algorithms and adjusting what their “spiders” are looking for. Our team will adjust their approach to ensure that your page ranking does not falter with these changes.
Google Analytics Account Management
Google Analytics provides a plethora of statistics for your website. These include page views, bounce rate, site visits, average time on site, percentage of new visitors and more. Our team will create an account for your business and leverage this information to further bolster your SEO.
Monthly Ranking Reports and Updates
Every month, our team will cultivate a monthly report outlining your SEO performance. This can include average organic rankings, site visit percentages and much more. This is our way of showing you how your website’s SEO health is doing.
SEO is an integral part of successful digital marketing. Each business is unique, and Mantooth is committed to analyzing and presenting the best possible solution to help your business succeed.
Understanding the inner workings of a non-profit organization is something that requires a true expert. Between the Board of Directors, internal budgets, gala planning and the end-of-year ask, having a solidified, organized plan behind your yearly process is the key to your non-profit’s monetary success.
A development plan outlines the who’s, what’s, where’s and when’s of money flow for the organization. If written and created correctly, development plans can be used as guide books for board members, volunteers and internal staff who are helping fundraise. In other words, your development plan should be a step-by-step process for you to get your brand, message and mission out into the community, resulting in necessary operational funds.
Straying from the development plan could mean the difference between a major donor for your next fiscal year and a lost sponsor. Making sure everyone involved in the organization is in support of your development plan helps that plan be your committed business plan.
Our experience with non-profits dates back to the beginnings of Mantooth. We work with several northern Colorado non-profit organizations each year. This has allowed us to establish mutually beneficial relationships throughout the community. A few of our staff members are even active board members, themselves!
Let the Mantooth team be the brains behind your development plan.
Is the 9-5 pace clearly starting to wear on your team and office productivity? If so, it’s high time for an outing away from the office.
Breaks from the cubicle are a great way to get to know each other outside of work… and they can be fun! These outings will not only improve office morale, but they will help strengthen your company culture as well. Take your team building activities to the next level and give your employees a chance to destress.
Your office being in Fort Collins means you have access to numerous fun indoor and outdoor activities. Take advantage of this! Below are some of our favorite locations that will make you the office hero and give your team the break they deserve.
Escape the Office at Somewhere Secret
Challenge your team’s skills with this interactive escape room! Somewhere Secret is found in Old Town, Fort Collins. Here, you can race the clock as your team looks for clues, solves puzzles, and works together to escape the room before the hour is up. If your team is larger, split into groups and add an element of competition between departments. Whoever escapes the fastest, wins!
Support the Rams!
Grow your team by watching another one!
There is no better way to embrace the Fort Collins culture than to be a Ram for the day! Whether members of your team went to CSU or not, a sporting event is a great team activity. Check out the official Rams website for upcoming sporting events that will get your team in the competitive and comradery spirit.
Team Hike to Horsetooth Rock
One of the best things about an office in Fort Collins is the mountains in your backyard. Seriously, just MINUTES away, lies scenic views and breaths of fresh air. Plan a company hike to give your team time to get active and gain fresh perspective. Grab your hiking shoes, take advantage of the outdoors and enjoy each other’s company.
Fly High Trampoline Park
What is more fun than a warehouse with a trampoline as the floors and on the walls? Seriously… can anyone answer that? Embrace your inner child at Fly High Trampoline Park! Fly High is a great way to let the goofy side of your team loose. Working off the day’s stress is just a bonus to all the fun.
It would be a disservice to the city of Fort Collins to not mention the brew culture.
Take your team on a brew tour at one of the many breweries in town. Learn something new and bond with your teammates over some delicious brews! There are more than 20 breweries to choose from, but it never hurts to stick with the classics: New Belgium and Odell are always favorites.
Get Creative at Pinot’s Palette
Anyone can be an artist at Pinot’s Palette!
Enjoy an evening of painting, sipping wine and catching up with your peers. Artists will lead your team step by step to paint a lovely canvas, perfect for any wall. Show off your creative side and let your team unwind at this stress-free outing.
And of course, nothing beats a few rounds of laser tag to really break the ice with your work crew, but everyone already knows that. Happy team bonding, Fort Collins!
May your December be merry and bright! Outfit your desktop with our free December wallpaper download.
DOWNLOAD THE DECEMBER WALLPAPER BELOW:
Turkey day is just around the corner, and after we stuff ourselves full of…basically any food we can get our hands on, it’s time to enter the season of giving (and savings). We want to prepare you for the onslaught of deals, starting on Black Friday. Mantooth has compiled a list of some of our clients’ seasonal saving events. Now you can have a game plan, map out your route, work off that turkey, and SAVE!
Let’s start with Black Friday deals…
This year, Big O Tires is offering a SWEET no interest deal. It starts with six months of no interest on purchases of $250 and more and raises the savings further by offering 12 months of no interest on purchases of $750 and more.
Still stuck in a food coma? No problem. Start your Friday right with The Human Bean. They will be handing out a coupon book to the first 100 customers at each stand (50 at the Coffee Truck) on Black Friday.
Calling all DIY-ers! Ace Hardware of Fort Collins, located near Harmony and Lemay, is having their Thanksgiving Sale from Nov. 21-27. Here are just a few highlights of this promotion:
The deals don’t stop on Friday folks. Look at all the festivities in the coming weeks.
What is Snow Madness you ask? Only the best sale on all your necessary winter sport gear! Outpost Sunsport is offering 25% off on select 2017/2018 gear AND up to 70% off 2016/2017 gear. Be sure to take advantage of these savings before the sale ends on Nov. 26.
Kick off the happiest season of all at Fossil Creek Nursey. Join them at their Christmas shop on Saturday, Nov. 25. Here, the whole family can enjoy refreshments, while picking out a tree or a new wreath. Simply enjoy the festive Christmas atmosphere any time from 9-5 p.m.
Burt’s Logo Apparel in Old Town Fort Collins is hosting a Thankful Thursday event on Nov. 30. This one-day promotion will offer free account set-up PLUS 10% off your entire order. What better way to show love than customized t-shirts? Get creative and head down to Burt’s!
Happy Thanksgiving, and happy holiday shopping!
Analytics is a term that gets thrown around quite a bit in the marketing world. For as long as there have been customers, there have been analytics. While it may have started with basic information, eventually demographics, behavior trends and countless other analytical segments were added into the mix. Collecting this data helps companies establish concrete differences between their customer bases. With data becoming more and more accessible, it is important to properly leverage analytics to your advantage.
Luckily, Google Analytics has introduced an easy-to-use and extremely accessible platform for data collection. The following are a few ways that Google Analytics can help you reach your goals:
Integrating Google Analytics into your website
Is one of your goals to figure out where to target your audience digitally? Google Analytics can be tied to your website and will be able to track a plethora of different statistics. These include tracking, outbound clicks, destination clicks and much more. With Google Analytics, it is easy to figure out where your customers are coming from and design your campaigns around this information.
Compare website statistics side to side
With countless tools to use in Google Analytics, you have the ability to design dashboards that will show you side-by-side statistics of your websites. If one of your goals is to increase traffic to your website, looking at where your customers are coming from on another one of your sites will give you insights on how to formulate your next targeted campaign.
Increase Email Marketing effectiveness
You can integrate your Google Analytics account with services like Mailchimp and Constant Contact to truly track the effectiveness of your campaigns. This will allow you to see the click rate, percentage and consistency of your email marketing campaigns.
Social media engagement
One of the toughest facets of marketing to track is social media engagement. Google Analytics can help you out with this. If you use a platform like Hootsuite, it is possible to link your Google Analytics account to your different profiles. From here, you can track your platform to website conversion rate, your sparklines (how quickly your campaign performs) and geographical information. This helps clear the clutter around otherwise hard to understand social reports.
Analytics are an important part of any online business plan. Knowing how to target your customers should be one of your top priorities and Google Analytics is a massive help in doing so.