Category Archives: Blog

It’s simple. Everybody loves a good sale. The combination of acquiring a desired product plus saving money simply makes consumers feel good.

What’s a more complex sell? Getting a consumer to feel good about opening their pockets to support a cause rather than receive a discounted material good. This is the challenge that nonprofits face every day.

Copywriting: You either love it or hate it, and let’s be honest, most people are not huge fans of this particular aspect of marketing. But regardless of how many brain freezes you have when trying to craft that perfect copy, the fact remains that professional copywriting is one of the most essential parts of any marketing initiative.

If businesses want to survive and thrive on Google, it is important to understand what drives Google and the direction Google is headed. While Google has always strived to be the best search engine on the planet, this quickly escalated in 2011 when new competition entered the search engine market. Living with Google today doesn’t seem much different than in 2011, but for business owners, the devil is in the details.