When it comes to posting on social media, there are certain times throughout the day when user activity is higher than others. This can also vary based on what social media platform you are on. People usually are on Facebook at different times than they are on Instagram, Twitter, LinkedIn, or Pinterest.

It’s crucial to be aware of these valued time zones so you can publish a post or tweet at a time when you’ll reach more people and have a high interaction rate with your social account.

Best time to post on Facebook

Facebook is the most populated social platform with over two billion active users. This gives a great opportunity to reach a huge audience!

With all the security drama with Facebook in the last several years they are pushing for content that emphasizes friends, family, and the meaning of connection. So, any content that you can push to encourage this message with genuine audience engagement will help your account!

Analysis of Facebook posting:

• Best time to post is Wednesday between 11 a.m. and 3 p.m.
• Best days of the week are Wednesday, Thursday, and Friday
• Worst day of the week is Tuesday, with the least amount of engagement
• Weekends’ activity fluctuates but can be good as well
• Worst times are before 7 a.m. and after 5 p.m.

Overall, people like to look at their Facebook accounts when they are on lunch breaks during the week. Even though some people check their feeds before going to work and before dinner time, the highest activity levels occur mid-day.

Best time to post on Instagram

Active users on Instagram are rising close to one billion users. This platform continues to stand as one of the most popular social media channels and has released new features in the last year to create new ways of engaging with content.

Analysis of Instagram posting:

• Best times to post are 11 a.m.-1 p.m., 7 p.m.-9 p.m., 12 a.m.-2 a.m.
• Best days of the week are Monday, Wednesday, Thursday, and Friday
• Wednesdays have the highest level of engagement
• Worst days to post are Sunday and Tuesday

Most Instagram users log in on their mobile devices which means they are most active on their lunch breaks and when they go home from work at night. Another popular time is from 12 a.m.-2 a.m. for those late-night scrollers.

Best time to post on Twitter

Over 500 million tweets are sent each day! This platform provides a great opportunity for brands and celebrities to connect directly with their audiences. Timing for this is crucial.

Analysis of Twitter posting:

• Best times to tweet are 7-9 a.m., 11 a.m.-1 p.m., 5-6 p.m., and 12 a.m.-2 a.m.
• Best days are Tuesday and Wednesday
• Wednesdays have the highest level of engagement
• Worst days to tweet are Saturdays and Sundays

Lunch time continues to be a popular time for social media when people want to check what others are thinking. Other popular times include after getting home from work, before going to work in the morning, or late-night scrollering.

Best time to post on LinkedIn

LinkedIn has a more targeted audience than any other of our social media platforms listed since it’s used mostly for working professionals or professionals looking for work. Because of this there is a great opportunity for Business-to-Business (B2B) marketing.

Analysis of LinkedIn posting:

• Best times to post are 8 a.m., 12 p.m., 5-7 p.m.
• Best days are Tuesday, Wednesday, and Thursday
• Wednesdays have the highest level of engagement
• Worst days are Saturday and Sunday
• Worst times are every day from 9 p.m. to 3 a.m.

Since LinkedIn’s users are mostly working professionals and job seekers it’s not a big surprise that the highest activity levels are around the work day. Posting before or at the start of the work day, at lunch time, and after work are the times to reach the greatest amount of people.

Best time to post on Pinterest

Pinterest is slightly different from the above social platforms since it is more about sharing recipes, home hacks, giving style inspiration, and more.

Analysis of Pinterest posting:

• Best times to post are 4 p.m.-6 p.m. and 8 p.m.-11 p.m.
• Best days are Saturday and Sundays
• Worst days are weekdays
• Worst times are weekdays 10 a.m.-4 p.m.

Some of the highest users on Pinterest are mothers, who tend to get on this platform later in the evening. Activity tends to be high when people are looking for recipes for dinner, browsing later at night, and all day on the weekends.

By simply being aware of the times and days to post on social media when more users are active can greatly increase your interactions and brand awareness with other social users.

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