Analytics is a term that gets thrown around quite a bit in the marketing world. For as long as there have been customers, there have been analytics. While it may have started with basic information, eventually demographics, behavior trends and countless other analytical segments were added into the mix. Collecting this data helps companies establish concrete differences between their customer bases. With data becoming more and more accessible, it is important to properly leverage analytics to your advantage.
Luckily, Google Analytics has introduced an easy-to-use and extremely accessible platform for data collection. The following are a few ways that Google Analytics can help you reach your goals:
Integrating Google Analytics into your website
Is one of your goals to figure out where to target your audience digitally? Google Analytics can be tied to your website and will be able to track a plethora of different statistics. These include tracking, outbound clicks, destination clicks and much more. With Google Analytics, it is easy to figure out where your customers are coming from and design your campaigns around this information.
Compare website statistics side to side
With countless tools to use in Google Analytics, you have the ability to design dashboards that will show you side-by-side statistics of your websites. If one of your goals is to increase traffic to your website, looking at where your customers are coming from on another one of your sites will give you insights on how to formulate your next targeted campaign.
Increase Email Marketing effectiveness
You can integrate your Google Analytics account with services like Mailchimp and Constant Contact to truly track the effectiveness of your campaigns. This will allow you to see the click rate, percentage and consistency of your email marketing campaigns.
Social media engagement
One of the toughest facets of marketing to track is social media engagement. Google Analytics can help you out with this. If you use a platform like Hootsuite, it is possible to link your Google Analytics account to your different profiles. From here, you can track your platform to website conversion rate, your sparklines (how quickly your campaign performs) and geographical information. This helps clear the clutter around otherwise hard to understand social reports.
Analytics are an important part of any online business plan. Knowing how to target your customers should be one of your top priorities and Google Analytics is a massive help in doing so.