Including an active blog on your business’s website is valuable beyond belief. Posting new content to your website improves your Google search ranking, it gives you extra opportunities to use industry keywords on your website, it positions you as an expert in your field – the list goes on.
Here are a few tips to keep in mind when crafting each blog post so you can make the most of this powerful marketing tool:
As with most blog posts, it is imperative to know where you are going and have a clear point. Readers will be engaged from start to finish if the blog has quality, relevant information. Plus, this is a great outlet for your business to show off its smarts. Focus on specific topics within your industry and let everyone know that your business is the go-to spot for important information.
Channel the Appropriate Tone:
It is important to understand the tone of your business. If you are a more casual, easy-going company, show it! Use language that conveys a more conversational feel, while still maintaining professionalism. On the flip side, maybe your business’s credibility depends on your ability to take things seriously, so a formal tone would be more appropriate. Determine this important aspect of your company’s branding right from the beginning, and stick with it throughout each blog post. Establishing tone will allow readers to feel connected and relate to your business.
There are numerous types of blog formats to choose from. Once you have your idea, your next step is figuring out the best way to communicate it. Maybe a list will help you lay out your thoughts clearly, a how-to will foster client trust, or a controversial opinion piece will provide an edge to your company blog. Your format is a crucial step in how you want to relay your information.
Not only do you need to decide on the format of each specific blog post, but determining the format of the overall blog is another important step. How often do you want to post – once a week, once a month, twice a month? What images should you use to grab readers’ attention?
Company blogs are a great way to demonstrate competency in a specific field. They also allow readers a sneak peak into the operations of your business. When coming up with ideas for your next blog, collaborate with your coworkers. This will allow for some coworker bonding time as you bounce ideas off each other. Compile a list of around 15 blog topics to choose from.
All aboard the Collaboration Station!
When deciding on your next blog topic, make sure it is trending. People don’t want to read a business blog post about something that went on in Jurassic Era. Your topic should give your business an edge and show consumers that you have a clear understand of modern day operations.
Not sure what’s in and what’s out? Start following leading blogs in your industry to see what they find relevant.
Your? You’re? To? Too?
Okay guys, this may seem silly, but we think it’s worth addressing. Your blog should advertise your intelligence. Check for grammar and spelling a million times if you must. We all know grammar slipups drive us all a bit crazy, so please proofread you’re blog.
(Did you catch that? Good, you’re on the right track).
We hope this gives you a decent starting point for crafting the killer company blog of your dreams. But hey, if blogging just isn’t in your wheelhouse, no sweat. Reach out to your pals at Mantooth and we’ll make all your blog dreams come true.